In Part I, we covered “why should you not use generic software”, “why is search engine optimization traffic better than pay per click”, and “why do some companies offer a guarantee, and why some companies don’t”. With all the emails we’re getting on search engine optimization and website application development services, we’ve answered a few more questions today.

My site has been submitted for 3 days! Why can’t find my site on any search engine?
After we have completed fulfilled the custom software development for search engine optimization, and submitted your web site, you will see your listing on several search engines in as little as three days. But remember, it may take anywhere from 60-90 days to achieve high ranking. Search engines have many high powered servers, continuously updating their data and re-indexing the information. It takes time for Search Engine Spiders to properly search, review and index the new found data. Your vendor for software development services will not be able to help you regardless of their skills during the indexing time. With proper search engine optimization, ranking takes time and is unfortunately a measure beyond any search engine optimization and submission company's control.

My site is only the top rankings of several search engines, so I don’t need to do anything, or do I?
A major misconception is that once you achieve high ranking on a search engine, you will remain on that page. On the contrary, maintaining your website’s position on the search engines can be just as critical and often as difficult. Just as you were once the new website trying to find a spot on the rankings, many more are trying to take your spot on the page. Outside of the regular maintenance tasks such as updating your content, take a closer look at the flow of your website. What pages are users coming from? Which pages are they visiting the most frequent? Which pages are they spending the most time? Once you have this information, our Website Application development team can help you address these items and help you remain top ranked.

Can I have as many keyword phrases as we want?
Once upon a time this was true. Search engines have gotten smarter though, they know that not every website can be related to everything. Sites are now penalized if they have too many keywords, so it’s best to pick the words that you want to be found by most and to tailor your code and content around those 5 or 6 keyword phrases. This forces your website application development team or business team to properly assess the requirements of your business and to concentrate on the point of improvement the most.

If keyword phrases are so important, can’t I just use the keywords in every sentence or hide them behind pictures or use the same colour as my background?
There are really 2 questions here. 1) Using keywords constantly. 2) Trying to trick search engines by hiding content.

1. We all know what email SPAM is. Well, incoherent usage or excessive repetitiveness of keywords is considered Search engine spider SPAM and SPAM is never a good thing.
2. Trying to trick search engines by hiding content to the human eye is useless. Much like camouflage equipment if your enemy is searching with heat sensors. Search engines aren’t viewing content like we are; they have “spiders” which travel through the actual code and content and store the information in their own databases – besides, any true webmaster or company that offered custom software development services would never endorse such an underhanded way of coding.

Search engines are some of the largest website applications developed in the world. Search Engines and their algorithms have employed some of the top software development services out there. The algorithms have been written by some of the most experienced webmasters with background in mathematics and computer science algorithms. They know when someone is trying to fool them with code or using unethical methods of search engine optimization and have ensured that their algorithm will not only not produce positive results but have a long term negative impact. While some of these methods offer quick and positive results, the end result is being blacklisted and losing the ability to fulfill search engine optimization for 2-5 years (depending on the search engine) AND being blacklisted for email SPAM servers. If you’re thinking of changing your content as soon as you have seen results, it will not change the fact that your site will become blacklisted since they have already stored the information in their databases.

For more about SEO, read SEO part 3 .

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