Search Engine Optimization - Part 1
Search engine optimization, submission and ranking are new concepts to many people. With many of our clients looking
for website application development services, they often ask us if they can have their website Search Engine Optimized
or if search engine optimization is one of our custom software development services. They may have heard about it from
a friend who has a Web site, a recent article or maybe their management told them to look into a solution for their
company website to generate awareness, leads or sales. Regardless of how they find out about search engine optimization,
they almost always have some preconceived notions about what search engine optimization really is – unfortunately, they
are usually wrong. To dispel these myths, we’ve decided to complete a 3 or 4 part Tip of the Day about search engine
optimization questions and answers – if your question isn’t answered today, stay tuned:
Can we do our own search engine optimization to save money?
Yes and no. The short of it is that you can always try, but you’ll
probably lose a few months of really optimizing your site and you risk
infringing on some unspoken rules of Search Engine Optimization. Often
your success will be limited because understanding the importance of
keywords and meta tags is only half the solution; you need to
understand how search engines work. You need to know that there are
possibly delays and it’s not an overnight solution. Search engines are
always changing their algorithms and in order to keep your rankings,
you have to be on top of those changes. You need to know if changes are
required, or if new items that may penalize your site arise. Our search
engine optimization experts are constantly monitoring these changes and
know how to adapt to them. Additionally, search engine optimization is
not something you do just once and you’re done. It is a continuous
process that most internal IT teams and technical teams do not have
time for, nor will your company budget to devote for such items.
Speaking to a company that completes website application development
services and search engine optimization may be able to reduce the
workload on your local team as well. This is often a project that you
can rely on an IT outsourcing team that specializes in Search Engine
Optimization and website application development services.
Why
is traffic generated by search engine optimization better than traffic
generated from banner ads and other advertising sources?
Any traffic generated from effective search engine optimization is the
ideal traffic you can get because users initiate the search with a
purpose. Most companies and small businesses do not have a marketing
budget to support TV ads, mail outs, banner ads, and search engine
marketing. That is why more and more companies are choosing to contact
IT outsourcing companies that fulfill their search engine optimization
needs. The cost is comparably lower than most other advertising
options, and has a much lower re-occurring cost. Properly optimizing
your site can produce leads and sales within a short period of time.
Using a PPC (Pay per click) method is only as good as your dollar is.
As long as another company doesn’t outbid you, or have a larger wallet,
you will remain at the top of a page as a “Sponsored link”, but keep in
mind, when the money runs out, so does being found.
Why don’t you offer a Search Ranking Guarantee like other search engine optimization companies?
Often people ask for guarantees of their site to rank in the top XX
pages on various search engines, which has already been offered by
unethical other search engine optimization companies. Be careful --
this is a marketing ploy to get you to purchase. This is an unethical
practice and virtually impossible for a search engine optimization
company to claim. You should ask yourself or explain to your
management: how can a company guarantee a service for which they have
no control? Each search engine controls their own algorithms, and their
algorithms are always changing! Even with the some of the industries
best custom software development services and developers, and website
application development services, JS Consulting Group Inc can't -- and
won't -- offer a guarantee of top ranking. With our expertise and
software development services, we will continually monitor and update
our system to reflect the algorithmic changes and pass that information
to our clients so they can achieve top ranking in an ethical manner.
For more about SEO, read SEO part 2 .
